Stay informed of the latest industry news and merchandise trends from our incentive experts.
Making The Case For Recognition
HRO Today Magazine, September 2011
The Rymax platform allows us to offer our employees a program that is fun and easy to use,” says Stacy Krell, manager, human resources, Network Solutions. “Managers can easily provide recognition that is timely, personal, and specific to our corporate goals. In addition, employees enjoy shopping from the catalog and choosing awards that they value.”
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VIDEO: Paul Gordon Interview at G2E 2010
CasinoEnterpriseManagement.com, December 13, 2010
Paul Gordon, senior director of sales, talks with us about what Rymax is working on now. The company specializes in solutions and player loyalty programs. Gordon shares with us one of the top mistakes that casinos often make when it comes to building player loyalty through promotions.
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Luggage and Office Accessories: Rymax is Exclusive Carrier of Michael Kors for the Incentive Market
IncentiveMagazine.com, November 30, 2010
“Rymax is excited about the addition of Michael Kors into our portfolio of exclusive brands,” says Paula Ambrozic, Director of Strategic Relations and Compliance at Rymax. “We are confident that Michael Kors, an iconic brand with the highest standard of quality, will make for popular reward redemptions among our client’s program demographics and serve as a great option for holiday redemptions in our upcoming season and beyond.”
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Motivation is in the Bag: What's New in Luggage & Leather Goods?
Premium Incentive Products Magazine, November/December 2010
Travel goods fit nicely into airline and credit card loyalty programs. "They're trying to keep frequent flyers interested and keep it fresh," said Paula Ambrozic, director of corporate compliance for Rymax Marketing Services Inc., of airline loyalty programs. "So, they have to have the latest and greatest pieces. People travel and accumulate points and want a great quality bag that will last."
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Building an Employee-Enriched Culture With Social Media
By Dana LaSalvia, CRP
Premium Incentive Products Magazine, November/December 2010
The current workforce—which is heavily comprised of post-baby boomers—are tech-savvy, more educated and do not hold the same level of allegiance to employers as their predecessors once did. These individuals rely heavily on technology to stay connected in order to perform their jobs.
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Top Gift Cards: Recognizing the Need to Inspire
Incentive Magazine, October/November 2010
“When the economy went downhill, people needed things and employers were doing anything they could to help them,” says Jessica Brown, Rymax Marketing’s director of special projects. She says spending cards have leveled off, and programs are back to focusing on “what employees want versus what they need.”
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Ask the Experts: What’s the ROI on this Incentive Program?
Engagement Strategies Magazine, September/October 2010
“All organizations are rethinking where they put their money,” says Dana LaSalvia, Director of Marketing at Rymax Marketing Services Inc. “Measuring ROI for our clients’ incentive programs gives us the resources to help them see that an investment in recognition isn’t a waste and not a place they need to make budget cuts.”
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Health, Well-Being Come First: Effective Safety Incentive Programs Can Help Cut Spending
Premium Incentive Products Magazine, September/October 2010
"Safety programs can be designed to heighten the responsiveness of following a company's guidelines, standards and measures," Esposito explained. "Rewarding those who adhere to the guidelines demonstrates that employers want to protect employees and create a rewarding, safe environment."
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Update Your Incentive Toolbox: A Look Inside Merchandise Trends
Premium Incentive Products Magazine, September/October 2010
In the past two years, said Paul Gordon, Senior Director of Solution Sales for New Jersey-headquartered Rymax Marketing Services Inc., merchandise incentive programs have witnessed strong growth."And it will only grow more," Gordon predicted, "as businesses recover and try to do more to motivate and recognize their workforce."
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Keep On Giving: Our Annual Guide to Business Gifts
Premium Incentive Products Magazine, July/August 2010
"We're seeing more and more companies gifting employees as part of a companywide employee recognition platform, which is really a great way to go because they encourage employee engagement on a frequent, long-term basis," said Dana LaSalvia, director of marketing, Rymax Marketing Services Inc.
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Reach Your Rewards Customers Where They Live
By Dana LaSalvia, CRP
Premium Incentive Products Magazine, July/August 2010
It's a fact. The Internet has displaced every type of medium as a means for reaching consumers. According to a survey by the International Data Corporation (IDC), people today spend twice as much time online as watching TV. And that captive online audience includes your incentive rewards customers. They're a techno-savvy bunch, and they have grown accustomed to getting what they want, when they want it, with just a few simple clicks.
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After Amazon: Old and New
IncentiveMagazine.com, August 11, 2010
“At first glance, two million products is attractive,” Gordon says. “But unless those products are aligned with demographics, it’s not a powerful way to go to the market—in this market."
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Incentive Suppliers Benefit From Amazon Withdrawal
IncentiveMagazine.com, July 13, 2010
“Amazon is a great retailer, possibly the best,” says Paul Gordon, senior director of solution sales of Pinebrook, NJ-based manufacturers rep firm Rymax Marketing Services Inc. “But you don’t hire the best car mechanic to do heart surgery.”
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Rymax Sponsors Samsung’s Four Seasons of Hope Benefit
CasinoEnterpriseManagement.com, June 21, 2010
Rymax Marketing Services, Inc., the Largest Manufacturer’s Representative in the Incentive Industry, recently celebrated its fifth year as a proud sponsor of Samsung’s Four Seasons of Hope Gala. As in years past, the star-studded event was held at New York’s Cipriani Wall Street.
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The Eco-Incentive Revolution
By Dana LaSalvia, CRP
Premium Incentive Products Magazine, May/June 2010
Going green is not only good for the environment—it's good for business, too. In recent years, the incentive market has seen a growing concern for the environment, and consumers, retailers and government agencies alike are paying attention and responding to this ever-growing mainstream initiative.
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Think Strategically About Recognition and Rewards Programs
Workforce Management Magazine, May 2010
"Now more than ever, it's important for companies to realize that their employees are the engines of their success," says Lisa Esposito, Marketing Manager at Rymax Marketing Services Inc. "We're encouraging ourclients and prospects to think of new and innovative ways to recognize, engage, and reward their teams."
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A Cause For Incentives
By: Dana Slockbower, CRP
Premium Incentive Products Magazine, March/April 2010
It's a proven fact. The majority of people get that "warm and fuzzy" feeling when they know they have done something good for others. As reported in the Chicago Tribune, a team of economists and psychologists at the University of Oregon found that making charitable donations activates sections of the brain that are associated with pleasure.
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Entertain Us: Electronics & Gadgets to Motivate Your Most Worthy
Premium Incentive Products Magazine, March/April 2010
"Obviously we try to stay connected at all times," said Allyson Krichman, director of merchandising and sales operations for Rymax Marketing Services Inc. "We're into gadgets. Anything like e-readers and iPods—anything that enhances connectivity is going to be big. We're living in a society where if our Blackberry goes down, we don't know what to do. Electronic items are things people use every day."
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Anyway, Anyhow, Anywhere I Choose: The Enduring Popularity of Gift Cards
Engagement Strategies Magazine, March/April 2010
Dana Slockbower, Director of Marketing: "We’ve seen two areas of change within the gift card arena. The first is there’s a clear distinction between the need verses want type of choices in redemption."
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Wellness Rewards That Fit The Bill
By: Dana Slockbower, CRP
Did you know that five of the top 10 New Year's resolutions are related to getting healthy? Whether it's losing weight, getting fit or stressing less, people are concerned about their health. It only makes sense to include rewards in your mix that will meet that demand.
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Incentive Houses Motivate Their Own
Incentive Magazine, December 2008
They create incentives for a living, they better inspire their own employees: Three incentive houses show us their internal programs.
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Engaging Your Call Center: Using Incentives To Motivate
By: Dana Slockbower, CRP
Oftentimes, what lies between you and a satisfied, loyal customer is your call center. When a customer has a problem, they resort to the 1-800 number provided to file their complaint. Imagine these two scenarios:
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All Fun and Games (Almost)
Premium Incentive Products Magazine, September 2008
Technology has its usefulness in the business world. But its function as a distraction from the everyday grind might be its most valuable asset, especially when it comes to attracting and motivating program participants.
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Precautionary Measures: Offering Effective Safety Incentives
Premium Incentive Products Magazine, September 2008
What is the cost of an unsafe working environment? Does it go beyond the corporate budget? Surely the cost of a life lost or forever altered by injury cannot be measured in monetary terms. And certainly the benefits companies stand to gain by improving workplace safety go far beyond budgetary impacts.
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Incentive Awards: Top Tech Trends
Incentive Magazine, September 2008
Electronics: It's the product category that can zap life into hohum incentive programs, and fresh merchandise from leading suppliers is giving yet another boost to this vital arena of motivational merchandise.
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Combating Recession: The Time For Incentive Progression
By: Dana Slockbower, CRP
Call it what you want—these are rough times. Recession or not, people are making changes to their daily routines to save everything from the environment to a few bucks. The question is, are these sacrifices cutting your brands from consumers' things-to-buy list?
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Offers They Can't Refuse
Slot Managers Magazine, July 2008
Slot executives know they need to work harder to get the business, with the economy tanking and people thinking long and hard before taking that weekend getaway. The right promotion or incentive can help, providing that little extra something to bring people to the casino floor.
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Making Wellness Your Business
By: Dana Slockbower, CRP
It's no surprise that a healthy staff means a more productive workplace and decreases in health care costs. Studies show that for every $1 employers spend on wellness, there is a $3 savings on health care costs. Companies are now, more than ever, taking an active interest in the health and well-being of their employees.
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Pump Up Your Program: Providing the Total Reward Experience
By: Dana Slockbower, CRP
Even the best-thought-out gift can be disappointing when the box reads, "Batteries not included." Giving a great reward means giving it real thought—from start to finish. From research to batteries to installation, here's how to truly show appreciation for a job well done.
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